Emergency planning Essay Example | Topics and Well Written Essays - 2500 words

Emergency planning - Essay Example Aiding the effectiveness of upstream and downstream business operations is the projects and technology constituent of Shell’s operations which essentially aims to enhance the innovative capacity of upstream and downstream operations (Shell 2013b). This report aims to develop an emergency management plan for Shell, as a means of assisting the successful attainment of the company’s goals with its operations in the Arctic. By acting as a plan of action in case of the emergence of potential hazards, disasters and threats that are associated with the commencement of the project, the creation of this report takes into account an assessment of various scenarios, procedures that should be initiated during disaster, recuperation from the consequences of disaster and frameworks for rehabilitation. The publication of Michael Porter’s second book titled Competitive Advantage: Creating and Sustaining Superior Performance highlighted the critical role of competitive advantage in aiding business success and promoting advanced performance (Harmon 2003: p57). This strategic tool helps assess how activities conducted by Shell share an association with the strengths of its value creation process. The upstream business operations of Shell that are related to the extraction of natural gas and crude oil are categorized as the primary activities of the company as per the framework presented above. Henceforth, any imminent threats to Shell’s operations can be either operational or technological depending on the nature of business activity. The offshore activities of Shell in Alaska include exploratory drilling operations for uncovering the abundance of natural resources in the region. These activities constitute of: exploration phase, development phase and production phase (Shell in Alaska). Moreover, logistics as a primary activity are also taken into consideration to meet the